Google Analytics

Advanced section enables you to add Google Analytics code which is an important tool you need to monitor your website visitors, traffic, sources and many other factors. iStore theme allows you to implement your Google Analytics code seamlessly with just a couple of clicks. Head to Theme Options, General Settings, Advanced section. You will be able to placed your Google Analytics tracking code in the box which says “Google Analytics“.

Google Remarketing Tag

The Google remarketing code is provided by Google Adwords and its a small piece of customizable code which records your visitors activity. It tracks which pages or products the visitor has been through. Additional details on this tool is available on Google Remarketing Tag page. Once you have generated the remarketing tag from your Google Adwords account, you can place it in the text area under Theme Options, General Settings, Advanced section.