The landing pages allow you to connect with any email service of your choice. The opt-in (lead capture) form on the landing page can send the data directly to the email service you connect with. In this example, we will use MailChimp to store the opt-in values.

If you prefer to watch a video, here is a detailed integration video for MailChimp with WP Landing Pages.

If you prefer to read, go ahead.

Login to your MailChimp account. Assuming you have a list already created, navigate to that list and click signup forms tab.

Under signup forms, click Embedded Forms heading.

On next screen, MailChimp will provide you the HTML code of the form to place on your website.

In design view of the landing page, mouse hover the existing form and click on the green border around it. The left side customize area will open a text box where you will place the form code you got from MailChimp.

Once you paste the form code, click submit button. The plugin will process the form code and display additional options for you to customize. You can show/hide fields on the page. These are the fields from your MailChimp form, you can add more fields in the form code first and paste it again to get more fields here.